Corporate Communications Digital Guidelines
Below are links to guides, best practices and templates. Please click on the links to view the file. This website will be updated regularly, please check back for additional links and information.
Digital Guidelines WebApp Request Tool
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Brand Guidelines
These guidelines will help you apply the visual and verbal elements of the H.B. Fuller brand in a clear and consistent manner, to ensure we occupy a distinct and valued position in the marketplace and in the minds of our customers.
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Content and SEO Resources
Proofreading Checklist
Use this checklist as a guide when creating H.B. Fuller content.SEO Roundtable
Learn more about search engine optimization and specifics on how it's accomplished with our content.SEO Glossary
The most important terms you should know. -
Digital Guidebook
The Guidebook is a useful tool that covers best practices, templates and instructions for all things digital. This includes Corporate Brand Guidelines, Corporate Website best practices, Social Media and Campaigns, Copywriting and Photography, Asset descriptions and Digital Governance.
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Digital Logos
Use these logos for digital marketing, email and PowerPoints. They are .png files in RGB color format. Please do not use these logos for anything that is printed for high quality. Clicking the link will download a compressed file that you will need to right click on and extract.
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Digital Training
eSelling and Social Media
Watch this video that summarizes digital efforts from H.B. Fuller.Digital Terminology
Download a quick read with digital terms and definitions.Connect with your Customers Digitally
Employees can complete this brief (15 minute) training in the Learning Center on Collaborate, H.B. Fuller's Intranet.If you are not able to access, you can reach out to your manager or supervisor to request access. Happy learning!
You will learn:
- What tools are in H.B. Fuller's digital tool box
- The basics of social selling
- How to leverage LinkedIn to reach customers and generate leads
- The power of the H.B. Fuller's GlueTalk blog
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Social Media
The Social Media Guidelines provides best practices for online behavior by H .B. Fuller employees. It covers H.B. Fuller's social media culture, legal responsibility and best practices.
Follow the company pages on:
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Templates
Template for Blog Guidelines
Use this template to help guide you in building your blog post.Template for Event Page
Use this template to help guide you in building your event page.Template for Product Uploads or Change Requests
Use this template for product uploads or change requests on HBFuller.com. Products appear on application pages and the product finder.Template for Location Uploads or Change Requests
Use this template for location uploads or change requests on HBFuller.com. Locations appear on Locations page.Template for Distributor Uploads or Change Requests
Use this template for distributor uploads or change requests on HBFuller.com. Distributors appear on Distributor Locator page.
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