E-Commerce Unboxed: Navigating the EU’s New Packaging and Packaging Waste Regulation (PPWR)

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In this episode of the Gluetalks podcast, E-Commerce Unboxed, host Diana Neto is joined by Elizabeth Staab, H.B. Fuller’s Global Packaging Sustainability Manager, to unpack the implications of the European Union’s newly approved Packaging and Packaging Waste Regulation (PPWR).

Together, they explore how this landmark legislation is reshaping the future of e-commerce packaging, with a focus on design for recycling, right-sizing, and reusable packaging systems.

Key Topics Covered

What is the PPWR?

  • Overview of the EU’s Packaging and Packaging Waste Regulation and its objectives.
  • Key mandates impacting e-commerce businesses, including material reduction, recyclability, and reuse targets.

Design for Circularity

  • How brands can adapt packaging to meet design for recycling requirements.
  • The role of adhesive technologies in enabling material separation and recyclability.

Right-Sizing and Reusability

  • Strategies for minimizing packaging volume without compromising product protection.
  • The growing importance of reusable packaging models in e-commerce logistics.

Industry Readiness and Innovation

  • How H.B. Fuller is supporting customers with innovative adhesive solutions that align with PPWR goals.
  • Insights into consumer expectations, regulatory timelines, and supply chain adaptation.

Whether you are a packaging engineer, sustainability lead, or e-commerce strategist, this episode offers a timely look at how to stay ahead of regulatory change while delivering on sustainability and performance.

Listen now to learn how H.B. Fuller is helping brands future-proof their packaging strategies under the PPWR.