Today, sustainability is top-of-mind for businesses and consumers alike. Power companies are adding solar and wind to their generating capabilities. Farmers markets are everywhere, from small towns and suburbs to urban areas. Municipalities are making every effort to encourage recycling. Therefore, it is no surprise that consumers prefer using sustainable products in their everyday lives, like produce packaging, and the potential impact of that preference is enormous. According to the U.S. Environmental Protection Agency, in 2012 the U.S. produced over 250 million tons, or half a trillion pounds, of household waste—trash, recyclables and compost. A significant portion of that waste was produce packaging material or food. This astounding volume is attributable to a combination of a growing population and the increasing amount of waste per household, and it presents a tremendous opportunity for the produce packaging industry to serve both a company’s own interests and those of their customers and community.