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China's Rollercoaster Ride

Asian woman holding a baby up in the air.
Posted 12/02/2016 by Catherine Huang, Hygiene Marketing Manager, Asia Pacific

The ups and downs of population, consumerism and innovation China’s one-child policy was in place for over 30 years and caused the country to age rapidly. Newspaper headlines reported that by 2030, a quarter of China’s population would have been over 60. However, in October 2015, the government decided to abolish its controversial one-child policy in a bid to increase birth rates in the coming years, fueling consumption and benefiting consumer businesses. Changes in age demographic r...

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