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Feminine Care Trends Set New Performance Requirements

Women stretching in Yoga class.
Posted 10/14/2019 by Julia Li, Hygiene Global Marketing Manager

Full-Care® 6215 positioning adhesive addresses consumers’ active lifestyle and increased functionality trends while delivering up to 25% savings to hygiene customers.

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Answering Today's Most Pressing Trends in Disposable Hygiene Product Design

Baby in a diaper with its nose on a soft teddy bear.
Posted 06/28/2019 by Catherine Huang, Marketing Manager, Asia Pacific Hygiene

There is increasing global consensus that Asia Pacific consumers might be the group with the highest requirements for hygiene products. One of the reasons is that Japan has set very high-quality standards for hygiene products, such as softness and low odor, and these requirements were adopted quickly by neighboring countries, including China.

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Automating Adhesive Delivery in the Hygiene and Nonwovens Market

H.B. Fuller FreeFlow system at a show.
Posted 05/21/2019 by Julia Li, Global Marketing Manager, Hygiene

Industry 4.0 is the current manufacturing trend of automating processes and exchanging data by way of technology. By introducing Industry 4.0 solutions to their facilities, nonwovens manufacturers can make informed business decisions in real-time. While attending IDEA, the world’s preeminent event for nonwovens and engineered fabrics, we launched our Industry 4.0 solution, FreeFlow™ Automated Adhesive Delivery System.

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Hygiene Trends for the Future

The H.B.Fuller team of hygiene experts at OUTLOOK India 2019.
Posted 03/27/2019 by Harsh Gupta, Regional General Manager - India, Middle East & Egypt

The major and regional players in the Indian hygiene industry gathered together at OUTLOOKTM INDIA 2019 to discuss the most pressing challenges and prevailing trends in the industry. Read more.

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Make in India? H.B. Fuller turns global into local!

Indian woman representing the hygiene industry.
Posted 01/08/2019 by Harsh Gupta, Regional General Manager for the India, Middle East and Egypt Region

Growing Hygiene Industry The Hygiene industry in India is growing rapidly across all segments, largely due to rising disposable and per capita incomes, increasing number of employed women, and numerous government and NGO initiatives. Between 2017 and 2022, the sanitary protection market is projected to grow at a rate of 11 percent CAGR in unit volume terms, the baby diaper segment at 17 percent, and the retail adult incontinence market is set to show a growth at close to 17 percent CAGR in unit...

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Addressing Key Pain Points Through Core Adhesive Innovations

Hygienix diaper blog
Posted 11/21/2018 by Julia Li, Hygiene Global Marketing Manager

Ameara Mansour, Ph.D. and I presented the findings from our voice-of-consumer study and diaper testing research on November 6th, 2018 at Hygienix, the premier event for absorbent hygiene and personal care markets. We concluded our presentation with a demonstration of how H.B. Fuller adhesive innovations address these findings. Voice-of-Consumer Study Nowadays, technology has provided consumers with the ability to openly communicate with other consumers and share personal feedback with manufact...

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Hygiene adhesive specialists make the difference in Turkey

Hygiene adhesive specialists make the difference in Turkey
Posted 10/09/2018 by Selda Akbasli, Hygiene Sales Manager, Turkey

Successully increasing Turkey’s share of the hygiene market is a constant challenge. Turkey is perfectly geographically positioned to export to Europe, Africa, Asia and the Middle East, which – together with Turkish manufacturers’ competitive spirit – is one of the reasons why this market has continued to thrive. However, currency difficulties and other market challenges are making it tough to remain profitable, which is why collaboration with leading hygiene experts is playing an increasingly important role. Add to this the need to compete in the growing domestic market, and it is becomes clear that local access to global adhesive technology and expertise makes a big difference. 
  
Market growth, home and away 
Until recently, much of Turkey’s hygiene production has been exported overseas. However, we are now seeing demand at home, too. Improved education, greater urbanisation  and changing attitudes to adult incontinence are creating an attractive local market for hygiene products. In 2017, the domestic adult incontinence market grew by 18 percent to reach TRY 124 million , and the diaper market rose by 6 percent to reach TRY 1.8 billion . Now, for local trade, the depreciation of the Lira makes balancing expenses and profits very difficult. Manufacturers have to import most of their raw materials and energy, buying in Euros and US Dollars , and then sell their products locally in Lira. This means that, whether businesses are trading home or away, competitive pressures remain intense.
 
 
Global expertise located in Turkey
Manufacturers need to scrutinise their production processes to maintain profitability, while building their brand reputation. This is where the choice of adhesive and talking to H.B. Fuller’s adhesive experts in Turkey is helping customers to improve productivity and line efficiency, without compromising on end-product performance. The smallest change can make a big difference. This is why H.B. Fuller’s adhesive specialists in Turkey are dedicated to helping customers find solutions that fit their businesses. They do this through a combination of on-site and off-site support – backed by an experienced, highly committed hygiene team at our new adhesive laboratory in Gebze, Turkey.
 
Local testing and faster problem resolution
Our customers have been impressed by the speed and performance benefits of accessing global adhesive knowledge, and where needed, accessing our local adhesive lab. Capabilities at H.B. Fuller’s lab in Turkey include off-line testing, so manufacturers can avoid disrupting production. Our local team will accelerate problem resolution by accessing a global pool of hygiene expertise, including connecting with our Adhesive Academy in Lüneburg, Germany, a unique center of adhesive R&D excellence. In addition, we offer a collaborative approach to training and education, helping to upskill customers’ teams in the latest hygiene adhesive technology and application.
 
We seize every opportunity to get the message out about the benefits of accessing adhesive expertise. As I have taken an active role at Edana conferences for many years and will be again presenting at Outlook™ in Europe this month, I hope to see you there. 

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Accelerate Innovation at CIDPEX18

Baby with her face in a soft teddy bear.
Posted 05/07/2018 by Catherine Huang, Hygiene Marketing Manager, Asia Pacific

CIDPEX 18 held on Apr 18-20 in Nanjing was a great success. The three-day event attracted nearly 800 exhibitors and more than 30,000 visitors from China and abroad, providing a great audience to showcase the latest innovations and market trends in disposable hygiene product design and manufacturing. At H.B. Fuller, we are “Accelerating Innovation” by continuing to partner closely with our Chinese and Asia Pacific hygiene customers. This market is thriving, and competition is fierce....

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Cooperate to Innovate in Hygiene? India Says Yes!

H.B. Fuller employees at the BCH Symposium in India.
Posted 12/18/2017 by Lynne Purvis, Hygiene Marketing Manager EIMEA

At the 4th edition of the Business Co-ordination House (BCH) symposium, more than 150 representatives from the Indian hygiene industry were brought together to discuss the present and future of the market. Created by technical textile industry enthusiasts, BCH aims to provide a comprehensive information platform for marketing, partner sourcing, and specific research studies. Discussing the Future Together  The prevailing themes at the conference included optimizing cost and quality, and e...

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Hygiene Market in India – Can Quality Break Taboos?

Indian Family
Posted 11/21/2017 by Savio George, Strategic Account Manager, India

Today, India’s economy is growing rapidly due, in part, to its expanding population with a fast-growing youth ratio and middle class, and market and manufacturing supporting policies. This development is driving a shift in urban consumption patterns and habits. So how are these socio, cultural and economic changes affecting the disposable hygiene products market in India? While demographics and social factors are favorably influencing the economic expansion of this industry, the correlati...

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