Middle aged woman stretching in the grass.
Mar 7, 2017 - Mar 9, 2017

OUTLOOK Plus Latin America

Grand Hyatt
São Paulo, Brazil

Stretching Your Possibilities: Create Better Fitting, More Underwear-like Products

Don’t miss this opportunity to listen to H.B. Fuller’s Global Technology Director, Kristy Beckman, speak on H.B. Fuller’s new Conforma™ adhesive technology. Also, stop by our tabletop to engage your senses. See, stretch, and smell new H.B. Fuller technologies for the Hygiene market. 

Kristy Beckman
Director, Global Technology
H.B. Fuller

Kristy Beckman leads H.B. Fuller's Global Technology efforts for the Hygiene and Nonwovens adhesives business. Under Kristy's leadership, the global innovation team is developing breakthrough technologies that are changing the game for the disposable, hygienic products market. Kristy has more than 20 years of experience in innovation management across multiple markets in the chemical industry. She joined H.B. Fuller in 2011 and has been working with the Global Hygiene Team since 2013. She has a B.S. in chemical engineering from Michigan Technological University and a Master of Engineering Management degree from the University of Wisconsin – Madison. She also holds a Black Belt in Design for Six Sigma and holds more than 15 patents across five different markets. 

As the adult incontinence market continues to grow in developed geographies, market dynamics are changing dramatically. Talking about incontinence as a health issue has become more mainstream, and the use of incontinence products for mobile, active adults has made a huge impact on growth in this segment. With this growth comes a need to think differently about product design: thinner, more absorbent, less odor, better fitting and discreet. These are things that absorbent product producers are starting to think about. The adult incontinence market still remains underdeveloped in many Latin America countries and is ripe for advancement. A few of the region’s large producers have announced their focus on adult products as opposed to baby diapers. What will the next generation of Latin America’s adult incontinence products look like?  

Kristy’s presentation will explore more on the Adult Incontinence market in key Latin American countries to understand the potential market size and growth rates — exploring what active, adult users want in incontinence products, where their needs are being met, and what our industry still has to do to meet those needs. 

Conforma™ adhesive and ODOGard® are two new solutions available to the Latin American market from H.B. Fuller that help absorbent product producers design the next generation of adult incontinence products for today’s consumer. The second half of the presentation will explain how these two solutions are different from anything else available today and what benefits they can bring to our industry to achieve more discreet, lower odor, and better fitting products.

Learn more about our Full-Care®Hygiene Adhesive Solutions

About OUTLOOK™ Plus Latin America
After a successful first ever event in 2015, OUTLOOK™ Plus Latin America is back in 2017 for a three-day conference and tabletop exhibition in São Paulo, Brazil. Leaders in the hygiene, personal care, and medical nonwovens will be in attendance to cover market, product, and technology intelligence in these growing industries.

Learn more at OUTLOOK™ Plus Latin America

About H.B. Fuller Company:
For nearly 130 years, H.B. Fuller has been a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives. With fiscal 2015 net revenue of $2.1 billion, H.B. Fuller’s commitment to innovation brings together people, products and processes that answer and solve some of the world’s biggest challenges. Our reliable, responsive service creates lasting, rewarding connections with customers in packaging, engineering, electronic and assembly materials, hygiene, construction, automotive and other consumer businesses. And our promise to our people connects them with opportunities to innovate and thrive. For more information, visit us at and subscribe to our blog.

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