An active Asian couple doing hula hoops on the beach.
Mar 14, 2018 - Mar 15, 2018


Singapore, PARKROYAL at Pickering hotel


March 14th 12.00– 12.30
Are you attending the upcoming OUTLOOK™ Asia conference? Then join us to listen to Catherine Huang and Tan Hock Hin, speak about key product design trends in absorbent hygiene industry, and how adhesive technology can enable these product innovations, particularly in adult incontinence.

Catherine Huang, Asia Pacific Marketing Manager for Hygiene, H.B. Fuller China

Catherine Huang
Asia Pacific Marketing Manager for Hygiene, H.B. Fuller (China)

Catherine Huang, tracks market trends and connects closely with H.B. Fuller’s global and regional experts to turn Asian customers’ needs into meaningful innovation projects, and bring valuable frontend products into Asia Pacific. Catherine has thirteen years’ experience in the chemical industry, including around seven years in adhesives. Prior to this, she worked as a strategy consultant in the Roland Berger consulting firm. Catherine received her Bachelor’s and Master’s degree from Shanghai Jiaotong University, School of Management.

Tan Hock Hin,  Hygiene Business Development Manager for South East Asia

Tan Hock Hin
Hygiene Business Development Manager for South East Asia

Mr. Tan Hock Hin has over 30 years of experience in the Hygiene industry covering both technical and commercial roles. Prior to his current role as Business Development Director at H.B. Fuller, Tan led the R&D department of a global hygiene producer with a base in Asia Pacific. Tan brings both in-depth material knowledge, industry insights and value as the head of the H.B. Fuller’s Hygiene Adhesive Business for South East Asia.

H.B. Fuller’s presentation will explore the trends in the adult incontinence market - the fastest growing hygiene segment. With the heightened awareness and social acceptance for a variety of health issues in Asia, the stigma associated with age-related incontinence is reducing promptly. Manufacturers of the absorbent hygiene products are expanding their adult incontinence product mix with thinner and more absorbent underwear-like products to satisfy unmet consumer needs in this highly competitive segment.

The presentation will also review adhesive innovations for the next generation product designs via Conforma™ super-soft enabling and stretchable adhesive, ODOGard® odor controlling technology, and next generation wetness indicator. Connect with us and learn about these innovative solutions that respond to the evolving needs of today’s Asian consumers.

Learn more at

About OUTLOOK™ ASIA 2018

EDANA is organizing the fourth edition of the OUTLOOK™ Asia conference for the nonwovens personal care and hygiene products industry that will be held in Singapore, mid-March. Similar to previous and very successful years, the focus is to provide attendants with the opportunity to learn from top level speakers and catch-up on the exciting potential of the Asia Pacific region. The event will offer the chance to recognize innovative products and services in this market (OUTLOOK™ Asia Award) and there will also be multiple networking opportunities that will make this event a great platform to bring key industry players together to exchange ideas and grow their businesses collaboratively.

Learn more at

Contact a Specialist

We're here when you need us, every step of the way.

H.B. Fuller - Connecting what matters.