Crew 52 Supports the Bold North

H.B. Fuller Bold North Super Bowl Volunteers.

In February 2018, Super Bowl LII was played in Minnesota. As a Minnesota Super Bowl Host Committee sponsor, H.B. Fuller was part of a group of companies providing financial support, involvement, and leadership to positively impact our headquarters community both during the Super Bowl and long after the game was over.

One element of H.B. Fuller’s involvement was through employee participation in Crew 52 – 10,000 local volunteers who brought Super Bowl LII to life. These volunteers were selected from over 30,000 applicants for their ability to welcome visitors to Minnesota and make this the best Super Bowl yet. 

More than 80 H.B. Fuller employees volunteered to participate. During the weeks leading up to Super Bowl LII, our volunteers served in roles ranging from greeters for guests arriving at the airport, to guides stationed throughout Minneapolis, to staffing attractions during the ten day Super Bowl Live pre-game festival.

Suzanne Law, Global Communications Manager, Engineering Adhesives, served as a volunteer captain and helped lead other H.B. Fuller volunteers. She shared, “H.B. Fuller employees brought their best to Super Bowl LII. We represented our company and community to visitors from around the world, and had a lot of fun together. The opportunity to volunteer alongside colleagues I don’t normally work with, and to network with other professionals from our community was a very rewarding experience.”

Together, H.B. Fuller volunteers contributed over 2,100 hours helping promote our local community.

Related Sustainability Development Goals and Articles