Products and Innovation


Uncovering Adhesives at a Football Game

Football helmet with an H.B. Fuller logo and football on a field.
Posted 11/17/2017 by Abe Rezai, Vice President, Chief Technology and Innovation Officer

As a member of the Minnesota Super Bowl Host Committee, we began the year investigating all of the places where adhesives support American football. Check it out! 1. Uniforms. It wasn’t until the early 1950s that the NFL formalized a system of assigning jersey numbers, and today, those jerseys are held together by adhesives, such as H.B. Fuller’s HL9639 and 2U222 reactive hot melt technology, that provides breathable technology, soft feel, and excellent wash resistance. 2. Sh...

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PSA adhesive technology. A fair advantage?

Busy booth from Labelexpo 2017
Posted 10/12/2017 by Melanie Lack, Business Manager, Tapes & Labels

The organizers of September’s Labelexpo Europe 2017 asked us all a very important question: if you could improve your business with technology that no else has, wouldn’t you? Labelexpo’s theme of ‘gaining an unfair advantage’ was at the heart of our conversations with customers visiting the H.B. Fuller stand. We heard much about the trends and challenges label manufacturers are experiencing, and how our adhesive technology is helping customers respond, by giving th...

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Dress and undress your products with PSA labels. Be Bold!

Bottle with a label splashing in water.
Posted 09/12/2017 by Melanie Lack, Business Manager, Tapes & Labels

It is undeniable that labels play a vital role in the packaging supply chain. The growth of retail chains and safety regulations around packaged goods is directly impacting labelers, who need to adapt quickly to a very demanding market, particularly in the food, beverage and healthcare industries. Creating appealing labels for a no label look: contradiction or boldness? From a social point of view, labels play a strategic role in the decision-making process of consumers. Regardless of a product...

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Reducing Ink Smear to Protect Your Brand Image

Woman in a grocery store looking at something packed with flexible packaging.
Posted 09/08/2017 by Justine Hanlon, Market Manager, Flexible Packaging

Your brand’s graphics, especially your logo, should be nothing short of superior if you want to compete in today’s market. Your logo is critical to your marketing strategy since it is the visual representation of all that your brand represents. According to HubSpot, “Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company.” To create positive ...

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Ensuring Insulating Glass Manufacturers Run at Peak Performance

H.B. Fuller workers testing insulating glass to ensure manufacturers are running at peak performance.
Posted 09/06/2017 by Paul McHale, Window Sales Manager East

Insulating glass (IG) is designed to keep homes warmer in the winter and cooler in the summer. Assembling a high-quality, durable IG unit that will stand up to elements over time is as much about using the right assembly process as it is selecting the right materials. Some of the critical factors that will impact the performance of an IG unit include the type of sealant, side sealant thickness, spacer type, and desiccant matrix type and loading. Upper and lower process control limits have been e...

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