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Hygiene Market in India – Can Quality Break Taboos?

Indian Family
Posted 11/21/2017 by Savio George, Strategic Account Manager, India

Today, India’s economy is growing rapidly due, in part, to its expanding population with a fast-growing youth ratio and middle class, and market and manufacturing supporting policies. This development is driving a shift in urban consumption patterns and habits. So how are these socio, cultural and economic changes affecting the disposable hygiene products market in India? While demographics and social factors are favorably influencing the economic expansion of this industry, the correlati...

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The Science of Olfaction in Hygiene Products

Health worker and elderly patient.
Posted 10/30/2017 by Julia Li, Hygiene Global Marketing Manager

The prominent trend of an aging population drives an increasing global demand for improved adult hygiene products. With the goal of developing better disposable hygiene products and providing peace of mind to vulnerable consumers comes the need for advancement in our understanding of odor and its measurements through the absorbent product lifecycle—from the package through disposal. Read more at  World Textile Information Network. 

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H.B. Fuller Taps into Africa's Microbrewery Boom

Craft Brewery bottled beer
Posted 10/06/2017 by Tom Meek, Business Director, Africa

Recently, Zion Market Research published a report regarding the global beer market, stating that “the global beer market was valued at approximately USD 530.00 billion in 2016 and expected to reach approximately USD 750.00 billion by 2022, growing at a CAGR of around 6.00% between 2017 and 2022.” The report attributed “changing lifestyle(s) coupled with increasing disposable income across the globe” as the major market growth drivers in the coming years, and even st...

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Reducing Ink Smear to Protect Your Brand Image

Woman in a grocery store looking at something packed with flexible packaging.
Posted 09/08/2017 by Justine Hanlon, Market Manager, Flexible Packaging

Your brand’s graphics, especially your logo, should be nothing short of superior if you want to compete in today’s market. Your logo is critical to your marketing strategy since it is the visual representation of all that your brand represents. According to HubSpot, “Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company.” To create positive ...

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Connecting What's Next in Personal Hygiene Products

Posted 12/15/2016 by Catherine Huang, Hygiene Marketing Manager, Asia Pacific

 Accelerating innovation in Asia Pacific Based on a recent report, the global feminine hygiene products market is forecasted to rise 6.1 percent compound annual growth rate from 2016 to 2022, reaching US$42.7 billion revenue. Speed of urbanization and increased awareness about maintaining personal hygiene and health have boosted demand. Feminine hygiene products include internal cleaners & sprays, disposable razors & blades, tampons & sanitary pads and panty liners & shields...

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