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Three babies sitting around in their diapers.

H.B. Fuller: Advancing Diaper Innovation in the Hygiene Market

Posted 04/19/2017 by Kirstin Hedin, Global Marketing Director, Hygiene, H.B. Fuller

Given the level of activity and changing lifestyles of babies and women around the world, there is a need—now more than ever—for modern diapers to be leak-free and comfortable. Demand for greater absorbency from disposable diaper manufacturers is up, including increased distribution of the core’s absorbent material, better raw materials used to lock the moisture away from the skin, and greater distribution of wetness (thereby preventing sagging). 

Baby Diaper Market

According to one statistic regarding the global baby care market size, the baby care market was worth $44.7 billion USD in 2011 and is expected to increase total sales to$66.8 billion USD by 2017. The market includes disposable diapers in addition to wipes, toys, feeding accessories, body care products and soothers.
 
Understanding the projected increase, we created the revolutionary wetness indicator adhesive, designed specifically with the most advanced, state-of-the-art technology. Current wetness indicators on the market typically turn a greenish-blue; however, H.B. Fuller’s 9500 Full-Care® Series provides a fast and distinct visual indication of wetness for consumers so that parents know immediately at what point the diaper is ready to be changed, while providing producers with a stable, high performing product to keep lines running at full speed. Furthermore, due to high humidity resistance, the color will not change prematurely. Watch our video.
 

Adult Hygiene Market

Like the baby care market, the adult hygiene market is growing exponentially. According to a recent report, the global adult diapers market was valued at $9,246.36 million USD in 2015 and is expected to reach $14,592.72 million USD by 2021, growing at a CAGR of 7.5 percent between 2016 and 2021.
 
Our Full-Care® 9500 Series wetness indicating hot melt is designed to address this growing demand in the hygiene market, as it meets both the needs of absorbent article producers as well as consumers. Our patent pending technology provides a fast and distinct bright blue color for an obvious visual indicator that will stand out even on colored backsheets. Plus, with high humidity resistance, it virtually eliminates premature color change.
 

Our Adhesives Deliver Enhanced Functionality

H.B. Fuller is committed to delivering the best products to its customers. Whether you require baby and infant care, feminine care, adult care, or specific application and specialty care, our full line of nonwoven, high-performance adhesives are fundamental to delivering enhanced functionality to meet the changing demands of end users.
 

Full-Care® is a trademark of H.B. Fuller Company and is registered in the European Union, United States of America, and other countries.

 

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