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Container Labeling Adhesives and the “Less Is More” Principle

Posted 10/20/2016 by Sascha von Keitz, Application Specialist

When it comes to container labeling adhesives, using more adhesive is not always the solution to ensuring proper adhesion. To illustrate this principle, below are two case studies that demonstrate why.

Example One

An organization’s marketing department introduces a new label. Complete with new inks, the label has a more appealing touch and is stiffer than the previous label. After increasing the amount of adhesive to prevent the edges from peeling off, there is no visible performance difference compared to the old label. In time, however, the number of bottles emerging from the bottle washing machine with labels still attached increases dramatically, causing serious and costly delays in production. 

Organization members assess the situation. They conclude that the caustic soda solution was unable to penetrate the new labels quickly enough and to properly dilute the adhesive, because too much adhesive had been used on a new label quality. Additionally, this increased the time required to completely remove the label. 

The takeaway? Problems like this can be prevented through consultation with the adhesive supplier before tampering with the recommended amount to use. Label and adhesive manufacturers need to work in tandem to ensure that a customer solution is achieved.

Example Two

An organization has been using a particular adhesive for months without any problem. More recently, however, several labels are continuously peeling off on one side, on one machine. Workers increase the amount of adhesive, which temporarily alleviates the problem, but shortly thereafter adhesive smudges begin appearing on the bottles. This results in an increased amount of times the machine has to be stopped for cleaning, particularly because adhesive has begun to splatter on everything. After careful examination, a worker discovers that some of the glue pallets are particularly worn on one side and exchanges them for new ones, in addition to adjusting the adhesive weight to the original setting. 

The takeaway? The condition of individual machine parts has a considerable impact on adhesive application efficiency, and regular maintenance of components is critical. Employees who handle spare parts appropriately can make a big difference and play a paramount role in avoiding costly problems.

The Key to Success

When choosing an adhesive solution to use for your container labeling needs, there are many things to consider. Consultation with an adhesives expert is necessary for both the success of routine processes, in addition to larger problems that can and do arise. 

The key to success is investing in an adhesives manufacturer that is committed to discovering and making the most up-to-date innovative adhesive solutions available. H.B. Fuller, with nearly 130 years of experience in the industry, is that manufacturer. As subject matter experts committed to the flawless implementation of creative ideas, we are best qualified to address all of your container labeling needs. 

Learn more about our container labeling adhesives, read our previous labeling blogs or fill out the contact form.

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