H.B. Fuller Meets Holographic Market Needs
Nov 29, 2018

Meeting the Needs of the Holographic Market

Swift®melt 1908, showcased at Labelexpo India 2018, is now available in India

H.B. Fuller is excited with the response to its Swift®melt 1908, which was recently launched in India at Labelexpo 2018. Designed by scientists and customized to meet the unique requirements in India, this new hot melt PSA is set to play its role in reinventing the future of tapes and labels!

Labelexpo India 2018, held from November 22-25, 2018, was witness to the increasing importance of holograms for security of brands in the Indian market. Holograms have become an important tool for prohibiting counterfeiting and piracy, as recognized by the Authentication Solution Providers’ Association (ASPA). They cannot be copied by conventional reprographic, are durable, have a high aesthetic appeal, and can be applied to a wide variety of substrates and products, thus making them a versatile, cost-effective and ideal method of authentication. According to ASPA, more than 25 states in India are currently using security holograms to authenticate liquor bottles.

H.B. Fuller’s Swift®melt 1908 is an innovative PSA that has been designed for providing high adhesion, precise die cutting performance and clean converting on holographic label stock. Developed by scientists, Swift®melt 1908 delivers a great balance of peel, tack and cohesion at very fast melt rates, ensuring greater productivity while securing bonding excellence. The interest generated in the product at the H.B. Fuller booth bore testimony to the Indian market’s need for holograms as a mark of security.

If you missed us at the show and want to learn more about how H.B. Fuller is supporting the Indian market’s unique needs, visit and connect with global expertise on your doorstep.

Swift® is a trademark of H.B. Fuller Company (“H.B. Fuller”) or an affiliated company of H.B. Fuller, and is registered in European Community and other countries

About H.B. Fuller:
Since 1887, H.B. Fuller has been a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives. With fiscal 2017 net revenue of over $2.3 billion, H.B. Fuller’s commitment to innovation brings together people, products and processes that answer and solve some of the world's biggest challenges. Our reliable, responsive service creates lasting, rewarding connections with customers in electronics, disposable hygiene, medical, transportation, aerospace, clean energy, packaging, construction, woodworking, general industries and other consumer businesses. And, our promise to our people connects them with opportunities to innovate and thrive. For more information, visit us at

Media Contacts

News Media:
Kimberlee Sinclair
Director, Global Communications
H.B. Fuller
1200 Willow Lake Boulevard
St. Paul, MN 55110
Office: +1 651-236-5823
Barbara Doyle
Vice President, Investor Relations
H.B. Fuller
1200 Willow Lake Boulevard
St. Paul, MN 55110
Office: +1 651-236-5023
All Others:
H.B. Fuller Corporate
1200 Willow Lake Boulevard
P.O. Box 64683
St. Paul, MN 55164-0683
+1 888-423-8553

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