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H.B. Fuller Expands Its Footprint in the Middle East

Posted 04/10/2017 by Harsh Gupta, Regional GM, India, Middle East and Egypt

We recently opened an office in the city of Dubai in the United Arab Emirates, having recognized the potential of the emerging markets, including the Middle East, and to support local manufacturing and customer efforts. 

Dubai was ideally suited for an H.B. Fuller office, particularly since the region so far has had mainly one other major global adhesive supplier catering to the markets of the Middle East through a local presence. 

An Opportunity to Spread Global Reach

H.B. Fuller is excited to offer its expertise to the markets in the Middle East, including Hygiene, Construction, Oil and Gas, Packaging, Graphic Arts, Filtration, and Tapes and Labels. As a global adhesives manufacturer, we are  known for providing high quality, high performing products using state-of-the-art technology. This is of particular importance because the region’s local conditions, cultural sensitivity and various socioeconomic factors dictate the high professional standards and business practices of the area.
Some of H.B. Fuller's already popular brands in the market are Fosters®, Childers™, Advantra®, Fullcare® and Swift®melt
Currently, the largest challenge posed to customers in the area is the lack of credible alternatives of global supply. To cover this gap, H.B. Fuller plans to promote adhesives in the HVAC and Oil and Gas industry (Fosters® and Childers™), Packaging (Advantra®), Tapes and Labels (HMPSA products) and Hygiene (Fullcare®) so as to provide customers with a range of quality alternatives.
H.B. Fuller Dubai Office Grand Opening

Focus on the Middle East

Our team, based in Dubai, has extensive experience and is capable of providing highly skilled and valuable support to meet requirements across the entire Middle Eastern region, which continues to grow. According to one article, the populations of Sub-Saharan Africa are growing most rapidly followed by North Africa and the Middle East. Furthermore, according to another article, the Middle East and Africa flexible packaging market is expected to grow from USD 8.55 billion in 2016 to USD 12.12 billion by the end of 2021.
We are pleased to be expanding our global reach in the Middle East. We have proven global technological know-how and are passionate about developing global products for local needs—and the Middle East is no different. By leveraging our expert technical and commercial teams, we are  committed to understanding our Middle Eastern customers’ needs, providing tailor-made solutions to meet unique requirements and enabling them to deal with complex market scenarios in order to achieve their goals.
Facing a specific adhesion challenge? Contact our experts today or find more about our adhesive solutions.
® and ™ are trademarks of H.B. Fuller Company (“H.B. Fuller”) or one of its affiliated entities.


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