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Feminine Care Trends Set New Performance Requirements

Posted 10/14/2019 by Julia Li, Hygiene Global Marketing Manager

Full-Care® 6215 positioning adhesive addresses consumers’ active lifestyle and increased functionality trends while delivering up to 25% savings to hygiene customers.

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Answering Today's Most Pressing Trends in Disposable Hygiene Product Design

Posted 06/28/2019 by Catherine Huang, Marketing Manager, Asia Pacific Hygiene

There is increasing global consensus that Asia Pacific consumers might be the group with the highest requirements for hygiene products. One of the reasons is that Japan has set very high-quality standards for hygiene products, such as softness and low odor, and these requirements were adopted quickly by neighboring countries, including China.

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Addressing Key Pain Points Through Core Adhesive Innovations

Posted 11/21/2018 by Julia Li, Hygiene Global Marketing Manager

Ameara Mansour, Ph.D. and I presented the findings from our voice-of-consumer study and diaper testing research on November 6th, 2018 at Hygienix, the premier event for absorbent hygiene and personal care markets. We concluded our presentation with a demonstration of how H.B. Fuller adhesive innovations address these findings. Voice-of-Consumer Study Nowadays, technology has provided consumers with the ability to openly communicate with other consumers and share personal feedback with manufact...

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H.B. Fuller: Advancing Diaper Innovation in the Hygiene Market

Posted 04/19/2017 by Kirstin Hedin, Global Marketing Director, Hygiene, H.B. Fuller

Given the level of activity and changing lifestyles of babies and women around the world, there is a need—now more than ever—for modern diapers to be leak-free and comfortable. Demand for greater absorbency from disposable diaper manufacturers is up, including increased distribution of the core’s absorbent material, better raw materials used to lock the moisture away from the skin, and greater distribution of wetness (thereby preventing sagging).  Baby Diaper Market Accord...

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China's Rollercoaster Ride

Posted 12/02/2016 by Catherine Huang, Hygiene Marketing Manager, Asia Pacific

The ups and downs of population, consumerism and innovation China’s one-child policy was in place for over 30 years and caused the country to age rapidly. Newspaper headlines reported that by 2030, a quarter of China’s population would have been over 60. However, in October 2015, the government decided to abolish its controversial one-child policy in a bid to increase birth rates in the coming years, fueling consumption and benefiting consumer businesses. Changes in age demographic r...

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