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Addressing Key Pain Points Through Core Adhesive Innovations

Posted 11/21/2018 by Julia Li, Hygiene Global Marketing Manager

Ameara Mansour, Ph.D. and I presented the findings from our voice-of-consumer study and diaper testing research on November 6th, 2018 at Hygienix, the premier event for absorbent hygiene and personal care markets. We concluded our presentation with a demonstration of how H.B. Fuller adhesive innovations address these findings. Voice-of-Consumer Study Nowadays, technology has provided consumers with the ability to openly communicate with other consumers and share personal feedback with manufact...

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Hygiene adhesive specialists make the difference in Turkey

Posted 10/09/2018 by Selda Akbasli, Hygiene Sales Manager, Turkey

Successully increasing Turkey’s share of the hygiene market is a constant challenge. Turkey is perfectly geographically positioned to export to Europe, Africa, Asia and the Middle East, which – together with Turkish manufacturers’ competitive spirit – is one of the reasons why this market has continued to thrive. However, currency difficulties and other market challenges are making it tough to remain profitable, which is why collaboration with leading hygiene experts is playing an increasingly important role. Add to this the need to compete in the growing domestic market, and it is becomes clear that local access to global adhesive technology and expertise makes a big difference. 
  
Market growth, home and away 
Until recently, much of Turkey’s hygiene production has been exported overseas. However, we are now seeing demand at home, too. Improved education, greater urbanisation  and changing attitudes to adult incontinence are creating an attractive local market for hygiene products. In 2017, the domestic adult incontinence market grew by 18 percent to reach TRY 124 million , and the diaper market rose by 6 percent to reach TRY 1.8 billion . Now, for local trade, the depreciation of the Lira makes balancing expenses and profits very difficult. Manufacturers have to import most of their raw materials and energy, buying in Euros and US Dollars , and then sell their products locally in Lira. This means that, whether businesses are trading home or away, competitive pressures remain intense.
 
 
Global expertise located in Turkey
Manufacturers need to scrutinise their production processes to maintain profitability, while building their brand reputation. This is where the choice of adhesive and talking to H.B. Fuller’s adhesive experts in Turkey is helping customers to improve productivity and line efficiency, without compromising on end-product performance. The smallest change can make a big difference. This is why H.B. Fuller’s adhesive specialists in Turkey are dedicated to helping customers find solutions that fit their businesses. They do this through a combination of on-site and off-site support – backed by an experienced, highly committed hygiene team at our new adhesive laboratory in Gebze, Turkey.
 
Local testing and faster problem resolution
Our customers have been impressed by the speed and performance benefits of accessing global adhesive knowledge, and where needed, accessing our local adhesive lab. Capabilities at H.B. Fuller’s lab in Turkey include off-line testing, so manufacturers can avoid disrupting production. Our local team will accelerate problem resolution by accessing a global pool of hygiene expertise, including connecting with our Adhesive Academy in Lüneburg, Germany, a unique center of adhesive R&D excellence. In addition, we offer a collaborative approach to training and education, helping to upskill customers’ teams in the latest hygiene adhesive technology and application.
 
We seize every opportunity to get the message out about the benefits of accessing adhesive expertise. As I have taken an active role at Edana conferences for many years and will be again presenting at Outlook™ in Europe this month, I hope to see you there. 

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H.B. Fuller: Advancing Diaper Innovation in the Hygiene Market

Posted 04/19/2017 by Kirstin Hedin, Global Marketing Director, Hygiene, H.B. Fuller

Given the level of activity and changing lifestyles of babies and women around the world, there is a need—now more than ever—for modern diapers to be leak-free and comfortable. Demand for greater absorbency from disposable diaper manufacturers is up, including increased distribution of the core’s absorbent material, better raw materials used to lock the moisture away from the skin, and greater distribution of wetness (thereby preventing sagging).  Baby Diaper Market Accord...

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The Evolution of the Disposable Diaper Market

Posted 05/09/2016 by Kirstin Hedin, Global Marketing Manager, Hygiene

The Disposable Diaper Industry Source details how, since the creation of the first baby diaper in the 1950s, the market has been revolutionized. What started as a square of linen held together with safety pins in the late 1800s has since experienced decades of refinement and revision, culminating in the modern diaper. In the Beginning At its birth, the baby diaper was simple in design: a rectangular shape with basic substrates of nonwoven fabric. It had an absorbent core that was composed of sev...

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High Quality, High Speed, and Hygiene: H.B. Fuller Is Bringing It All Together

Posted 02/15/2016 by Lynne Purvis, Hygiene Marketing Manager

Delivering Quality, Maintaining Efficiency  Today’s hygiene producers have to address very dynamic market conditions. Disposable, absorbent products continue to evolve in design, and today’s products are created on high speed lines while end-consumers demand products to be thinner, more comfortable, and better fitting—all while increasing absorbency. Additionally, the hygiene market is highly competitive, and as the fight for market share intensifies, producers are being c...

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