February 13, 2014
As many in the packaging industry know, the trend toward retail-ready packaging just keeps growing. According to a survey conducted by Packaging World, 57 percent of suppliers in North American said they had received an increased number of requests for retail-ready packaging in the past 12 months.
The key drivers of the trend are efficiency, protection and brand management. Retail-ready solutions go directly from shipping to shelf, offering more efficient restocking, less product handling and a friendlyier shopping experience. Their easy open systems eliminate the need for box cutters and knives, improving safety, reducing merchandise damage and providing a clean edge for a brand enhancing appearance. Finally, retail-ready packaging provides a consistent location for your marketing message, even in the event of a stock-out.
H.B. Fuller has extensive experience working with packaging designers and manufacturers, and we can provide you with superior adhesive-coated technologies and dispensing systems to meet your retail-ready packaging needs.
Our line of Sesame® and Open Sesame® tapes includes cost-effective, fully integrated reinforcement and opening systems that can be applied to a wide range of cartons or corrugated packaging. They are designed to add support where and when you need it, and to create better functionality, optimal performance and more sustainable packaging designs.
Our Sesame® dispensing system dispenses and applies our reinforcement and opening system technologies. We also install equipment in your plant, and provide you with technical service and support to ensure you get optimum production levels. Our application equipment is designed for convenience and ease of use.
H.B. Fuller is committed to helping corrugators and consumer goods manufacturers meet their performance, safety, cost-savings and sustainability goals through superior retail-ready packaging solutions. Let us be your global packaging solutions provider and create and implement the right solution tailored to your needs.
Global Marketing Manager, Packaging