Changing the Rules about Performance and Supply

March 10, 2011

Today, H.B. Fuller announced the launch of Advantra Encore™ adhesive, our new packaging adhesive technology platform that once again transforms hot melt performance.

More than a decade ago, we invented the category of high performance metallocene-based hot melts with Advantra® adhesives. Since then, no one has been able to significantly improve performance in this category. Until now. Our custom designed, proprietary technology platform changes the rules about supply and performance. It is quite simply, better than the best.

This is yet another significant innovation from H.B. Fuller this year. Through our close collaboration with customers, our team has in-depth knowledge that extends throughout the markets we serve.   Bringing Advantra Encore adhesive to the market is the direct result of our investment in people and our focus on accelerating innovation. It underscores our strategy of demonstrating value for our customers by perfecting adhesives. It is this knowledge and our relentless drive to innovate that allowed us to revolutionize the packaging industry once again with our new hot melt technology platform.

Advantra Encore adhesive is specifically designed to address some of the most important issues facing case and carton packaging manufacturers. It offers exceptional bonding on a uniquely broad range of challenging substrates. The combination of low density and superior bonding gives Advantra Encore hot melt high mileage and great value. It also handles broad service temperature ranges with one adhesive product. And, it is available globally only from H.B. Fuller.

We are very excited about this new revolutionary technology. Learn how Advantra Encore™ hot melt can help you transform your case and carton packaging.
 

Barry Snyder
Chief Technology Officer

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