February 14, 2012
Last week, we had the opportunity to network in London with senior decision makers from the world's leading FMCG (fast-moving consumer goods) manufacturers at the Packaging and Converting Executive Forum (PACE), the industry's key invitation-only event.
PACE puts packaging developers and purchasers from the consumer packaged goods industry in direct contact with suppliers like us to encourage communication, collaboration and business continuity.
We go to great lengths to understand our customers' evolving needs and challenges, and this unique forum gave H.B. Fuller and Adalis the chance to meet face-to-face with several consumer product brand owners and showcase our innovative packaging solutions.
We presented them with our H.B. Fuller adhesive solutions, such as Advantra Encore™ case and carton hot melt adhesive, a proprietary platform that provides superior performance and higher mileage than traditional hot-melt technologies; and Advantra® case and carton hot melt adhesive, our flagship Advantra packaging line created with unique patented polymer technology, ensuring clean adhesion process and superior bonding.
We also presented our LiquiLoc® synthetic container labeling adhesives, and our NEW low-density Liquamelt® case and carton adhesive and equipment system capable of delivering a cool, sustainable, on-demand liquid rapid set adhesive.
Adalis™ gave attendees something to talk about with its Adalis Open-Sesame, a shelf-ready system that provides an easy, safe and fast way to open boxes without knives, and its packaging reinforcement systems, which add strength to critical stress areas of a box without sacrificing performance.
I'd like to thank the team who worked together to prepare the conference and all of the attendees who visited with us so that we could learn from each other and address the challenges they face. Please contact us to learn more about how we can help you with our innovative packaging solutions.
Elizabeth Staab
Marketing Manager EOL, Labelling and Graphic Arts